Let’s assume, hypothetically, that we have a strong site capable of ranking #1 for any of these keywords. The DA score ranges from 1 to 100. Find rankings for specific keywords using the inbuilt filters and search functionality. See where you’re ranking below your competitors. It. Duplicate content. In app. Let’s look at the options. It’s highest-tier plan is $499/month. 1. Number of links from the target (total & followed) We also show the target's broken outbound links in the Broken links report, and a full. Here are our favorite 3: 1. Domain Rating was developed by Ahrefs. Using 'having' costs 5 rows. Moz Domain Authority. The Ahrefs DR (Domain Rating) and UR (URL Rating) checker is a tool that provides an estimate of a website’s authority and popularity. Find keywords competitors rank for, but you don’t. number of referring domains. From this, we can see: The KD is lower for “south korea travel guide” than “singapore travel guide. It shows how your website’s backlink profile compares to the others in the Ahrefs database on a 100-point scale. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Here’s an easy way to find content gaps at a domain level using Ahrefs’ Content Gap tool: Paste your domain into Site Explorer; Go to the. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Platforms such as Ahrefs, Semrush, and Majestic have also. ヒント 2つのWebサイトのドメイン評価が同じ場合、Ahrefs Rank (AR)を使用して相対的な強さを判断する必要があります。 あなたのドメイン評価を同業他社のウェブサイトと比較することで、競合他社があなたよりも良い結果を出しているのか、それとも悪い結果. Domain Authority (DA) is a score developed by Moz that predicts how likely a website is to rank well. It's essentially a less granular version of Ahrefs Rank (AR). However, we only want to go after keywords that are likely to bring in 500+ visitors per month (assuming we have a #1 ranking). Och mycket mer! Generate multiple backlink reports at once by entering a list of domains or URLs. Rounding out the comparison is rank tracking, where Bruce Hogan from SoftwarePundit believes SEMrush reigns supreme. BrightLocal’s Local SERP Checker. We also show you the. It runs on a scale from zero to a hundred. You can see information about that link, including the anchor text, the url that’s linking to the site, whether the link is nofollow, if the link was found in the. While you can monitor keywords in Google Search Console, using a rank tracking tool like Ahrefs’ Rank Tracker will allow you to. Here are a couple of common questions we get about Ahrefs Rank: Step 2: Results analysis. of Backlinks, No. The first PageRank patent was filed on January 9, 1998. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. The average age of a rank-one (not position one) page is nearly 950 days—or more than 2. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. Ahrefs also offers its learning resources in the Ahrefs academy. • metrics2. Moz took the lead in developing a Domain Authority score as part of its SEO tool suite. With DR and DA, a site is given a ranking from 0 to 100. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. Once you are happy with the trial, you can upgrade to the paid plan and continue using its tracking tool to track keyword ranking in Google, Bing, YouTube and Yahoo. As of writing this review, they have already crawled 216 million domains and indexed 404 billion pages. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. Analyse your website for common technical SEO issues and optimisation best practices. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. It can be used for keyword research, competitor analysis, and backlink monitoring. Otherwise, you need to find a page that could rank higher for its target keyword. DR – Domain Ranking is a metric from the Ahrefs tool and uses the same score on a scale of 0-100. Check who’s linked to your website. The higher the DR, the better the domain’s authority. January 26, 2023 4 min read. st into the Positions Explorer, it shows a list of over 94,000 keywords that we rank. Website Authority Tools While. The higher your grade, the harder it gets to get even higher. 3. How to choose the best rank tracker. Hit the "SERP" dropdown to see the first page of search results for your keyword, along with their SEO metrics. After examining 218,713 domains (each ranking for at least 100 keywords), the study has concluded there’s a clear correlation. To run Ahrefs domain. Moz uses different factors to calculate this score based on a sample of links to a website or page. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. Domain Authority is calculated by evaluating linking root domains,. There’s a huge disparity in number of links between the two sites, but that’s because EWB isn’t earning that same amount of nofollow forum links. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Right now, you’re reading the Ahrefs Blog. Linkody is a backlink analysis and management tool that helps users track their link-building campaigns and monitor their backlink profiles. Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. 1. . With internally developed metrics (which. Ahrefs Provides Domain Ranking Metrics. David Stein, VP of Content and SEO, Wunderman Thompson. This data comes from our database of ~500 million keywords (updated monthly). 11%. , WordPress), navigate to the old post, then delete the old content and replace it with the new. While DR measures the relative robustness. Ahrefs Rank. Ahrefs Domain Rank is a metric that measures the strength and authority of a website's backlink profile. Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. It’s essentially a less granular version of Ahrefs Rank (AR. He will get the scores of the homepage alone. Ahrefs offers superior link-building and competitor. Choose the “Where target. Rather, results from the domain of. The paid plan costs $299 a year for unlimited use. The dashboard shows a screenshot of your website, gives you an Ahrefs rank with a chart for the past 30 days, and shows your domain ranking, URL rating, number of backlinks, referring domains, number of organic keywords by country, and the tracked keywords with your ranking. Sign in; Rank Tracker. 22. You need to make sure that the websites linking to you are. Premium ($599/month) — 4500 keywords and up to 50 projects. Go to the Organic keywords report. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Ahrefs’ core authority metric is called “Domain Rating” (DR) and it’s one of the most popular authority metrics used by SEOs. DA is calculated by evaluating multiple factors such as the number of backlinks pointing to a domain. Ahrefs will also show you problems such as broken links that could hurt your ranking. Fast check Authority Score your domain and Google Penalty risk. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Rank Tracker: The Rank Tracker feature allows you to track the rankings of your website and its individual pages for specific keywords. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. A South Korean travel guide blog would also be easier to rank based on the. Ahrefs Domain Rank is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. Similar to Moz’s Domain Authority, Domain Rating is a website authority score that runs on a scale from zero to a hundred. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. 4. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). Extract domain names from a list of URLs (keep reading to see an example!); Extract the URL (i. It’s proof that while domain authority (DA) isn’t a direct ranking factor that Google’s algorithm looks at, a higher domain authority score still directly correlates to higher rankings. Written by Tim Soulo [Ahrefs] Updated over a week ago. Calculating DR in Ahrefs is based on a logarithmic scale from 0 to 100. g. The Hoth. , Domain Rating). )Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. Domain Rating is a metric tool developed by Ahrefs to gauge your website’s backlink profile. Zoom Video Communications. They define your niche and help you identify your competitors. ”To see the value of a domain in a glance, look at the Moz Domain Authority and Ahrefs Domain Rank. ; Page-level gaps occur when you and a competitor both have a page about the same topic, but they are ranking for more keywords than you are. Ahrefs does this by giving you insights into your website’s link profile and those of your competitors. Duplicate content. When users put your domain name into the browser URL, they can visit your website. Ahrefs is another leading SEO tool that offers a comprehensive suite of features to help businesses improve their search engine rankings. Best practices for improving keyword rankings Step 1. As mentioned earlier, it’s more of a comparing metric. This is just a snapshot in time, but Rank Tracker also tracks your search visibility trend, so you can see if your visibility is increasing or decreasing. Their comprehensive suite of tools also includes valuable insights into your backlink profile, keyword rankings, and much more. Sometimes changing something as simple as page titles (or adding internal links) can get Google to rank your website. I used Ahrefs to find the top-ranking pages for my selected keywords. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. 113775796; Trust Flow (Majestic): 0. Internal search engines are dedicated to a single website so that users can easily find content. Updated over a week ago. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. It’s free to use with an Ahrefs Webmaster Tools (AWT) account. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. Ahrefs might report a higher DR because a site has a lot of links while Moz might report. Rank Tracker for unlimited keyword tracking. 3. Find out how to check the change in your DR. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Moz Domain Authority predicts the likelihood that your domain will rank in Google based on your link profile, Ahrefs Domain Rating reports the strength of your link profile. Using 'where' costs 5 rows. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. anchors_refdomains: Contains the # of anchors and backlinks with that anchor, per domain. Domain Rating and Ahrefs Rank - though they both assess a website's backlink profile strength, play distinct roles. Enter your domain in the Competitors section. is a software company that develops online SEO tools and free educational materials for marketing professionals. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more. I also analyzed a few websites and realized a huge difference in terms of DA. 11 Best Ahrefs Alternatives That You Should Consider. Content Analysis: Shows meta information, including title, description, word count, headings (H1-H6), publication. Get an exhaustive list of SEO metrics for up to 200 competitors using Batch Analysis. Check for multiple ranking URLs. Check Domain Authority With Moz. ; This means there is ~17 times more TP for a South Korean travel guide than for a Singaporean travel guide. It predicts how strong a website is in terms of backlinks. Ahrefs doesn’t have access to your internal traffic numbers, so it. Click on “SEO” in the toolbar. Use a traffic estimation tool. 7. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the. Is UR similar to Google's PageRank? We use the same basic PageRank principles to calculate URL Rating (UR). A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). Understanding how often Ahrefs updates its domain authority score will give you an idea of when you can expect changes in your website’s ranking potential. The State of Link Building Report 2022. Using 'where' costs 5 rows. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain name backlink profile on a logarithmic scale from 0 to 100. "not_found", "found" or empty (in case if our service failed to get any data) Ahrefs Rank (ahrefs_rank) - number or empty, rank of url in ahrefs Domain Rating (ahrefs_dr. This tool provides valuable insight into how your website is. See the strength of your website’s backlink profile on a scale from 0 to 100. For instance, going from 20 to 30 is a lot easier than boosting it from 70 to 80. The first is to install and activate Ahrefs’ SEO Toolbar, then try to. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. It was titled “Method for node ranking in a linked database. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Explore organic and paid traffic metrics for any website using Site Explorer. Domain Rating (DR) Ahrefs Rank (AR) Total followed referring domains. All in all, the rank tracking features. rankings. A subdomain is a part of a website that’s placed under that website’s root directory. Domain Authority (DA) by Moz. Domain Comparison: Compare Multiple Sites Side-By-Side. For example, if the delta for this number is -26. David Stein, VP of Content and SEO, Wunderman Thompson. Moz uses different factors to calculate this score based on a sample of links to a website or page. 1. To calculate domain rating, Ahrefs looks at: How many unique domains link to your website. Country Rank. This feature is highly beneficial for persons deciding which websites to submit guest post to that will increase their own site’s domain ranking and backlink count. Find rankings for specific keywords using the inbuilt filters and search functionality. Enter your seed keywords. Slow pages. e. These stats about ranking on Google may surprise you. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. According to Ahrefs, the “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Và được phân loại theo quy mô, chất lượng của hồ sơ backlink. You can reach out to support@ahrefs. Alt text (alternative text) is the text description of an image on a web page. With Ahrefs’ new calculation of DR, it is likely to become much harder to pass a site off as having a strong backlink profile. Keyword rankings charted over time, along with volume, traffic, and related URLs; SERP features like image packs, ad positions, featured snippets, and more; When rankings and features change with automated updates; Comparisons of rank, search traffic, and SERP features with up to 10 competitors . Semrush for overall functionality. If you already know which keyword you want to rank higher for, skip this step. This data comes from our database of ~500 million keywords (updated monthly). Just to be clear, Domain Rating has no direct effect on a page. 1. Ahrefs will start tracking data and will send you regular updates. UR is a page-level metric, whereas DR is a domain-level metric. Otherwise, you need to find a page that could rank higher for its target keyword. Boost important pages with internal links. Brainstorm “seed” keywords. Dead pages. Now, DR or Domain Rating was created by Ahrefs. Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet. Backlinks – The number of hyperlinks pointing to a URL. I know this sounds like we are mincing words, but it actually matters quite a bit. ”; The TP is much higher for “south korea travel guide” at 4. ”. Free SEO analysis. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. Verify site ownership. 68M Traffic. Samuel Edwards. Ahrefs Pte. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. And it’s based on the number and quality of a website’s backlinks from different domains or sites. It is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. It runs on a scale from zero to a hundred. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. They both are essential scores to analyze a website’s SEO. Keywords in metas, h1 and title tags showed much stronger. SEO software company Ahrefs invented the DR score as a way for marketers and SEO professionals to track a website’s backlinks. ”. It tells you how strong an entire website’s backlink profile is on a scale of 0 to 100. The second website has an Ahrefs Rank of 304. However, you’ll only be able to track 750 keywords daily. 0. 8x more backlinks than positions #2-#10. and that is why here we come up with the top Ahrefs Competitors that not gonna disappoint you!!ahrefs_rank int + + URL Rating of the referring page. UR stands for URL Rating. Within each SERP, you can see information like the Ahrefs Rank (AR), Domain Rank (DR), URL Rank (UR), No. June 1, 2021 9 min read. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. See all keyword rankings for any website or web page. You don't have. This lets you see the whole picture and make informed decisions. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. DA is calculated by evaluating multiple factors such as the number of backlinks pointing to a domain. Ahrefs Review. This article explains in detail every limit/credit in your Ahrefs account. Ahrefs includes a full set of tools for other. A top-level domain is the segment of a domain that immediately follows the last dot symbol in a domain name. As a result, they would get a lift and outrun you. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. See all keyword rankings for any website or web page. Click the SERP features filter and you’ll see a drop down menu with all kinds of SERP features. Study 1: Backlinks from pages with organic traffic vs. The website with an AR of 1 has the best backlink profile. Here’s an easy way to do this: Paste your domain into Ahrefs’ Site Explorer. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability. , Domain Rating). Competitive analysis – With a tool like Ahrefs’ Site Explorer, you can get an insight into your competitors’ SEO strategy by seeing which keywords they rank for and how they earn backlinks. This generally happens when the website violates Google’s quality guidelines. Consider for example I ell you to measure the length of your room. A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). The tool also tells you how many backlinks Ahrefs estimates you need in order to rank in the top 10 for the keyword you’re checking. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. The Linked domains report shows SEO metrics for every outbound linked domain. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. Product Blog. The new calculation aims to stop reporting sites that do not rank well as having domain ranks in the same range as sites that do rank. An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. Ingat, rating domain dihitung dengan jumlah website yang memberi backlink ke website Anda. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. This metric was initially developed by Moz . Ahrefs has been the number one tool in our SEO tool belt for many years. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Domain Authority and domain rating, both are correct in their own way. Eventually, Google's own analyst John Mueller has confirmed this by saying that they “don't have anything like a website authority score”. Includes only one backlink with the highest ahrefs_rank per referring domain. 4% of top-ranking pages don’t have a title tag. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Go to Traffic share by domains. It ranges from 0 to 100, with higher scores indicating stronger authority. Go to the Matching terms report and filter for a minimum volume of 10. Featured snippets are quick answers in Google search results pulled from a page ranking in the top 10. Check out how we managed to increase domain rating of our website by 20 points in 6 month spending zero budget on paid links or guest posting. Here, you can learn how to use Ahrefs properly, get access to SEO courses for beginners, and so on. **Understanding the Ahrefs Domain. Backlink anchor text — Analyze anchor texts to see. The first PageRank patent was filed on January 9, 1998. Then I briefly looked through the articles, their quality, and if my target blog post suits. Select the country you want to see rankings for. Tonilawre 9 days ago. You can also see view historical backlinks via. Depending on the number of high-quality backlinks from unique domains, ahrefs can. And for good reason: it’s REALLY good. Choose the “Where target ranks” option and check the features you want to apply. Email alerts – A feature you can also find in tools like Ahrefs that lets you set up notifications when a competitor’s site ranks for new keywords. Semrush – No special discount, but you can get a 16% discount on an annual subscription. com has a domain ranking above 40, so I’ll try to find a page with a domain ranking between 20-40 that’s also receiving a lot of organic traffic. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. While these measurements are helpful, recollect that sites don’t rank exclusively due to. Pick pricing plan which fits for your needs best. Similar to search engines, we crawl the entire web 24/7 and store petabytes (1PB =. And there you have it—all keywords the website ranks for in Google. To calculate DR, we consider: When a domain's DR is higher, more "link juice" is transferred to linked domains. Advanced Web Ranking for reporting. Click on any of your competitors’ names to sort the table by their domain. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. An Ahrefs DR score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Moz Domain Authority. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. Simply enter the URL of your website or your competitors and view the domain authority. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). If you believe that links from new referring. That can hurt your rankings. Number of backlinks. We count links between pages; We respect the “nofollow”. The higher the score the higher. csv file; Add keywords from the list of suggested. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. A ferramenta gratuita em cima mostra a "autoridade" do seu website calculada pela Ahrefs (ou seja, Classificação de Domínio). Understanding how often Ahrefs updates its domain authority score will give you an idea of when you can expect changes in your website’s ranking potential. With DR and DA, a site is given a ranking from 0 to 100. In SEO, this is done mainly by focusing the content of a page on a target keyword. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Yukarıdaki ücretsiz araç, web sitenizin Ahrefs tarafından hesaplanan "yetkisini" gösterir (ör. It's a numerical value between 0 and 100 that measures the authority of a website. See how much traffic your competitors are getting. Right now, Ahrefs Rank #1 belongs to the website with the strongest. In most. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Ahrefs Pte. The lower your Ahrefs Rank, the higher they believe your estimated traffic is. 1. These tools are designed to help you improve your website's search engine ranking. Right now, you’re reading the Ahrefs Blog. An increase in keywords numbers in positions 1 - 3 for the US: from 50 to 156. The tool allows users to get notifications when they gain or lose links. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). The 7 Best Ahrefs Alternatives. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Which shouldn’t come as a surprise, because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings. The Linked domains report shows SEO metrics for every outbound linked domain. ahrefs. Ltd. Total search traffic potential. Ahrefs is All in one Digital marketing Empire tools Featuring Keyword Explorer, Site Explorer, Content Explorer, Site Audit and Rank Tracker Its provides site Explorer2. Aim for building a list of 15-20. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users. This is the new location and we don’t intend on moving it back. That way, when I create my content, I can. Ahrefs domain rank (AR) is the order in which all the websites in Ahrefs database rank in terms of the quality of the website backlink profile. 3. Republishing your post is the easy part. For some reason, more people reference Domain Authority (DA) than Ahrefs’ Domain Ranking and I believe that’s because of its convenience. Website authority is an SEO concept that refers to the overall “strength” of a particular domain. If you’re rebranding and moving from one domain to another, you’ll need to permanently redirect all the pages on the old domain to their locations on the new domain. DR (domain rating) is Ahrefs’ Domain Authority metric. One of the most common activities in link building is to check your competitors’ backlink profiles to see who links to them in the first place so that you can reverse engineer their tactics. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Along with the keywords, Site Explorer will show you important SEO metrics like current position on the SERPs (search. of Domains, Traffic, Keywords that are ranking for the page, Top keyword and Search Volume. 1. Get an exhaustive list of SEO metrics for up to 200 competitors using Batch Analysis. To calculate DR, Ahrefs considers the number of unique domains that link to a website, the quality and authority of those. Pages with lots of backlinks rank above pages that don’t have as many backlinks.